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Virtual classes are coming of age, bringing a new lease of life to group exercise studios. We report on this growing trend
HCM issue 4 2013
The introduction of virtual yoga and pilates classes in UK gyms, where
participants follow the lead of an on-screen instructor, has divided opinion
among fitness industry experts.
news •
09 Mar 2012
Attendance is sky-high at Les Mills’ latest club in New Zealand – and virtual classes are playing a starring role
HCM issue 6 2016
Early adopter operators of virtual classes have used the technology to maximise use of their studios. Is it time for your club to go virtual?
HCM issue 9 2015
Many years have passed since virtual
classes first hit the fitness industry, but
what are operators doing to keep this
offering fresh and attractive to members?
HCM issue 3 2018
Dutch operator Trainmore, which charges members
less the more they work out, opened its ninth club
on 5 January.
news •
23 Feb 2015
Danish low-cost operator Fresh Fitness has opened its first two clubs outside of the Copenhagen area.
news •
09 Aug 2012
As one of the fastest growing segments of the physical
activity sector, virtual fitness is
proving to be a particular hit with the female and
millennial markets.
news •
23 Jun 2016
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive
fitness, which allows clubs to stream and schedule world class virtual classes anytime,
providing an interactive workout experience on the gym floor, functional area or directly to
members at home via an app.
product innovation •
22 Jun 2021
David Lloyd Leisure (DLL) is working to ramp up its group exercise offering with the
introduction of virtual fitness studios across nearly 60 of its 83 UK health clubs.
news •
13 Jun 2016
Fitness First has launched a new free digital fitness hub, offering users a wide range of
virtual classes and training sessions.
news •
15 Jan 2021
Streamed virtual fitness classes led by celebrities are the latest craze – and one health clubs should monitor, as they reach audiences who don’t go to a gym. Amanda Ellison reports
HCM issue 6 2015
For budget-conscious facilities looking to expand their customer base, virtual classes are still a largely untapped market – particularly in the children and families segment
HCM issue 9 2015
FunXtion and GoodLife Fitness collaborated to help Canadians stay fit in the gym and at home
Fit Tech issue 1 2021
Body Bike has announced a new partnership with Wexer that will see the companies combine their
technologies to create
the Body Bike Smart + Switch.
product innovation •
06 Mar 2020
After a successful trial at one club, Barcelona-based health club chain DiR has now converted a total
of 13 of its 17 gyms to “à la carte”.
news •
22 May 2015
A striking, larger than life-size display in the shape of a
smartphone, FunXtion Interactive has been designed to make
fitness fun.
product innovation •
15 May 2015
Low-cost fitness club group The Gym Group has reported an "outstanding year" in
which it saw continued turnover and membership growth despite a "flat market place".
news •
06 Jun 2012
Consumers today want their fitness shaped around
them – from the pedals up. Optimising your
timetable to meet your customer needs can have a
profound effect.
product innovation •
23 Nov 2015
Gyms and health clubs that offer virtual fitness can significantly drive higher levels of
member engagement and retention, according to research by Wexer Virtual.
news •
31 May 2017
At the University of Leeds, Les Mills™ Virtual group
exercise classes are key to combining exercise and
wellbeing with language learning for international students
HCM Handbook 2019
Fitness First had cause for double celebration on Monday (1 September) as the
recovering gym chain unveiled its new flagship club in Central London, with a
number of Olympic medallists on hand to launch the company’s partnership
with the British Olympic Association (BOA).
news •
03 Sep 2014
Funxtion has elevated the member experience at SportCity with a new omnichannel offering
HCM issue 10 2022
The Bannatyne Group is aiming to help city slickers stay fighting fit with the aid of its
redesigned flagship health club in London’s iconic Tower 42 building.
news •
17 May 2016
Virtual fitness classes will form a cornerstone of Virgin Active’s member offering
for 2015, as the chain continues its commitment to technology.
news •
14 Jan 2015
Rhyl Leisure Centre in north Wales has become the latest publicly-owned fitness facility to focus on
small group classes as a way of attracting new members.
news •
21 Aug 2018
The 14th IHRSA European Congress gets underway in Amsterdam today (16
October) with delegates arriving for an action-packed four days of networking
and discussions.
news •
16 Oct 2014
Lithuanian market leader Impuls, which operates 11 premium clubs in the country, will
open its first low-cost club this month, in the capital city of Vilnius – said to be the first
budget gym in the country.
news •
06 Feb 2015
Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will
expand the reach of its digital fitness platform in North America.
news •
30 Aug 2021
Paul Bowman has been promoted to the role of CEO at virtual group exercise provider
Wexer Virtual.
news •
13 May 2015
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Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new ...
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Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to ...
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Consultancy and change architects, Miova, have welcomed industry veteran Mark Tweedie on board. Tweedie had ...
Latest News
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from ...
Latest News
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover ...
Latest News
There is speculation that Basic Fit will sell the five Spanish Holmes Place clubs it ...
Latest News
While British adults are the most active they’ve been in a decade, health inequalities remain ...
Latest News
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and ...
HCM promotional features
Sponsored
“Recent work includes a gym refurb for a number of Everyone Active sites and a full range of merchandise for the Oxford vs Cambridge Boat Race”
HCM promotional features
Sponsored
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based
supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride
data to life to engage and delight members
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship
Goodwin Sports Centre following a major refurbishment
HCM magazine
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HCM magazine
Industry suppliers are responding to the exponential increase in
consumer demand for strength training with a raft of new and
innovative launches and concepts, as Steph Eaves reports
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
HCM People
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Founder, Remedy Place“It was as though the whole world woke up at the same time”
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Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game
Changers Podcast with Sue Anstiss, CEO of Fearless Women.
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